For Alf And Zoe, we combined real-world apparel photography with advanced 3D environment design to create a fresh, modern catalog experience. Each garment was shot in-studio to capture authentic fabric detail, then integrated into custom-built virtual environments where we experimented with lighting, composition, and creative storytelling. This hybrid workflow allowed us to achieve visuals that go beyond standard product shoots — enabling dynamic scenes, playful setups, and unique aesthetics that would be impossible or too costly to build physically. The result is a series of elevated catalog images that feel both realistic and creatively expressive, perfectly aligned with the brand’s innovative identity.